As a long-established, large employer here in the South West, we at Westcountry Fruit Sales Ltd are very conscious of our potential to impact positively on the communities in Cornwall and Devon, from both an economic and social perspective. We are also convinced that prosperity on an economic and social level is dependent on individuals and groups of individuals believing that they can make a difference and that people can support each other in a meaningful way in our communities, by converting good ideas into reality. This is why we are so delighted to give our support.





C100 Club Support



We are a founding member of the Cornwall 100 Club – a group of like-minded businesses that believe in social responsibility at a grass roots level. We have come together to offer financial support to Cornish communities, making a real, positive and measurable difference to life in Cornwall. Since 2003, the Foundation has awarded more than £7.5 million to Cornish communities, support more than 2’500 locals, grass-roots organisations. We are delighted to continue to help Cornish communities with projects that make a real difference.






Crowdfunder Support

Crowdfunder is the platform for raising funds for ideas that matter, and this can be done by donations, rewards or community shares.

We teamed up with Crowdfunder, Cornwall Live and Devon live to donate £6,000 to crowdfunders that aim to benefit their local community.



We offered five projects that matter in Cornwall the chance of winning £1,000 towards their Crowdfunder project. Read about the winning projects below.

Projects that matter – Cornwall


Beach Guardian – Cornwall Crowdfunder Winner

Created to tackle the issue of plastics on our beaches the Beach Guardian will engage with over 1,000 volunteers of all ages in their first 12 months. The plastics collected from local beaches are used to deliver educational activities and other events. Empowering everyone with the knowledge of the effects that single use plastic have on our environment.

Beach Guardian co-ordinate voluntary beach cleans in Cornwall; sort, record and reuse plastics for educational activities. On 9th Jun 2018 successfully raised £9,108.

The Beach Guardian


The Final Straw – Cornwall Crowdfunder Winner

The Final Straw is encouraging others to give up single use plastic straws and help keep Cornwall beaches beautiful. 12 Million tonnes of plastic is entering our oceans every year – that’s a rubbish truck full every minute. Plastic straws are incredibly polluting and are now one of the top five items found on beaches worldwide.

Final Straw Cornwall aims to make our beautiful home free of single use plastic straws in the next two years. On 6th Jun 2018 successfully raised £3,480.

The Final Straw




Old Bakery Studios – Cornwall Crowdfunder Winner

Old Bakery Studios in Truro is a creative venture that includes artist and business studios within a renovation of an historic local site on the river. Currently in need of preservation, care to the riverside face of the building and ground work to improve accessibility.

Accessibility project for a new independent fringe arts venue in central Truro. On 27th June 2018 successfully raised £2,717.

Old Bakery Studios





Finnsarmy – Cornwall Crowdfunder Winner

Sadly many of the waiting rooms in hospital sin Cornwall are underfunded and lack facilities and Finnsarmy know how important it is that kids are kept happy. Currently working on their first waiting room at Camborne Redruth (Barncoose) hospital, they want to continue their work at Treliske.

Finnsarmy transform waiting areas at hospitals, to make waiting happier, easier and more fun for poorly kids and their parents. On 9th Jun 2018 successfully raised £3,195.





Keep Cornwall Fed – Cornwall Crowdfunder Winner

A catering company who aim to reduce food waste and prevent food poverty in Cornwall. Profits have provided over 4,500 meals to people living in good poverty. Their chefs are also passing on cooking skills to the next generation, teaching them about healthy eating and giving them kitchen skills which will benefit them throughout their life.

Keep Cornwall Fed aim to reduce food waste and prevent food poverty in Cornwall. On 8th Jun 2018 successfully raised £2,116.

Keep Cornwall Feed






We offered two projects that matter in Devon the chance of winning £500 towards their Crowdfunder project.

Projects that matter – Devon


organicARTS – Devon Crowdfunder Winner

An educational charity on a working organic farm on the outskirts of Exeter. The organicArts focus on recovery through meaningful outdoor and creative activities for anyone who needs their service including people who have multiple disadvantages. They aim to raise donations to renovate a barn and offer indoor activities when they are restricted by weather conditions. They have plans to facilate the barn with equipment such as a weaving loom and a printing press.






Lost Words – Devon Crowdfunder Winner

In recognition of the beneficial impact of Macfarlane and Morris’ iconic book, The Lost Words aim to supply a copy of the text in every primary school across the county.








Falmouth Graduation




Hospitality Table Cornwall

The ‘Hospitality Table Cornwall’ project is about collecting grassroots information from employers in the hospitality sector and using it to create innovative training initiatives and programs to build skills, raise aspirations and increase recruitment across the sector.

The project is a real opportunity to make a difference to hospitality in Cornwall and the Isles of Scilly, using ESF (European Social Funds) investment to change the face of training currently on offer.

Kota Kai, an Asian fusion restaurant in Porthleven, hosted the ‘Hospitality Table Cornwall’ Launch where we pledged our support.


Hospitality Table Cornwall


Senara Chef Charity Event

Senara is a training restaurant and kitchen at Penwith College. On Friday 30th June restaurants and suppliers in the hospitality industry teamed up to offer a one off dining experience to raise money for the Hospitality Action Charity. The Hospitality Action Charity offer crisis support to members of the Hospitality industry. The event was also a great opportunity for students at the college to gain experience working along side professional chefs.


Hospitality Action

Five @ Senara



Canara Visits

Victoria Inn

On 18th June 2018 we invited Apprentices from Victoria Inn to visit Canara Farm to see the recent seasonal produce.